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The Northeastern Oklahoma A&M College (NEO) Lady Norse basketball team will host its yearly Pink game on Thursday, Jan. 29, 2015 against Murray State. The game will begin at 6 p.m. in the college gym. Everyone is encouraged to wear pink to support the cause. This year’s theme is “Go Pink or Go Home” and is part of a nation-wide breast cancer awareness event. “Each year our Lady Norse host a Pink game to honor all those who have been affected by breast cancer,” said Jim Rowland, head coach for Lady Norse Basketball. “This disease affects women of all ages across the world. Unfortunately most of us have known someone who has been affected in some way.  This is one way we can honor these amazing ladies.”

Activities for the night include auctioning off a pink basketball autographed by the Lady Norse and Golden Norse teams, chances to win a pink back pack donated by Midwest Sporting Goods, and the main attraction are NEO coaches wearing the decorated bras. NEO clubs and organizations as well as others in the community decorate bras and have them on display at the game. Votes are cast by donating money for the best bra. Coaches proudly wear the top 12 bras. The winner is announced at halftime of the Golden Norse game.  “It’s a fun time for a great cause, so I am happy to participate in this event,” said Ryan Held, head football coach for NEO. “Last year there were some pretty innovative and creative bras, so I am anxious to see what they come up with this year. We hope everyone will come out and support this very worthy cause.”